STAINMASTER Carpet: The Brand Women Recommend Most 2013 Women's Choice Award Winner

Toronto, September 4, 2013 – SHNIER, Canada's leading National Floor Covering Solutions Company, is proud to announce that STAINMASTER® carpet has been awarded the 2013 Women’s Choice Award® for ‘Best for Home’ by WomenCertified, Inc., the home of the Women’s Choice Award and the voice of the female consumer. Consumers were surveyed nationwide about their favorite carpet brands and STAINMASTER® carpet came out on top, voted as today’s most highly recommended brand for home carpet by women.

According to Delia Passi, WomenCertified founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honours brands that demonstrate exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “Recognizing STAINMASTER® as the top home carpet brand helps ‘women guide other women’ to make smart choices(1)” she said.

Along with the honour, the STAINMASTER® brand will carry the Women’s Choice Award seal, which confirms and distinguishes a woman’s propensity to recommend the STAINMASTER® brand to others. Consumers will begin to see the Women’s Choice Award seal at STAINMASTER® flooring retailers by the end of the month.

Melissa Minihan, vice president of marketing, STAINMASTER® carpet, said “We are honoured to earn the 2013 Women’s Choice Award as the carpet women recommend most. For 27 years, we have worked hard to earn the position as the most trusted carpet brand(2), and we continue to gain women’s loyalty by innovating products designed to help create homes that make their families proud.”

STAINMASTER® carpet is distributed nationally in Canada by SHNIER in the Richmond Carpet Collection. "We are very proud to carry STAINMASTER® carpet within our Richmond Carpet brand." says Joe Pimentel, Carpet Product Manager for SHNIER. "We believe that STAINMASTER® is the carpet for today's busy families and are very excited about this prestigious award.”

ABOUT SHNIER, GESCO LIMITED PARTNERSHIP SHNIER, Gesco Limited Partnership is Canada’s leading National Floor covering Solutions Company. Founded in 1938, the company sells and services over 4,000 residential and commercial flooring customers, offering value-add products, programs and services. SHNIER is headquartered in Brampton, Ontario, in a state-of-the-art, 255,000 square foot central logistics centre. SHNIER’s national operations include five warehouse, sales office and/or showroom facilities across Canada.

For more information:

Vanessa Johnson, Marketing Coordinator
Shnier, Gesco Limited Partnership
[email protected] tel: 905-789-3755 ext 2378

Joe Pimentel, Product Manager - Carpet
Shnier, Gesco Limited Partnership
[email protected] tel: 905-789-3702

(1) 2013 Women’s Choice Award® consumer survey by WomenCertified Inc.
(2) Data sources: Hall & Partners U.S. Brand Consumer Survey (January 2013 through March 2013)