TANDUS & SHNIER announce new North American residential agreement
Tandus, a leading North American floorcovering manufacturer headquartered in Dalton, Ga., and SHNIER, a leading North American floorcovering solutions company, jointly announces a new partnership, effective November 15, 2007. Under this new agreement, SHNIER will become the exclusive marketer, seller and logistics provider for all Tandus Crossley brand residential marketed under the "Crossley At Home" brand.
"We are very excited to embark on this new partnership with SHNIER," said Glen Hussman, CEO and President, Tandus. "This relationship will allow Tandus to focus more attention on its commercial business in the marketplace, while affording our company the opportunity to take Crossley back to its traditional roots, which is of course the residential side of floorcovering."
This partnership will initially produce a collection of new Crossley styles, which will be primarily woven styles. These unique new products will be marketed under the "Crossley At Home" brand name and will be available in North America exclusively through SHNIER.
"This new strategic partnership combines the strength of our two great companies," said Carl Hulme, Vice President of Sales, Tandus Canada. "This allegiance will not only present the marketplace with many new exclusive product styles, but will provide excellent in-market service from the logistical, marketing and sales perspectives."
"SHNIER is delighted with this new association," said Ed duDomaine, President and C.E.O. of SHNIER, Gesco Limited Partnership. "Tandus's strengths lie in the brand equity of the Crossley name, high quality design capabilities, and extensive production capacity. SHNIER excels at marketing, selling and distributing licensed and proprietary branded flooring products to multiple customer channels. These combined resources make this a highly synergistic partnership"
"This is one of the most exciting developments in our industry," states Carmen Chilelli, Director of Merchandising for SHNIER. "Crossley is a brand that I have long admired for its quality, durability, and exceptional design; and this will mark the return to its residential roots.
The anticipated launch date for this new collection of Crossley styles will be spring 2008 with more details to follow.
The current running line of Crossley residential tufted styles, presented and sold in the current "colourwall", will continue to be supported by Tandus directly until the new launch takes effect.
TANDUS
Tandus creates floorcovering solutions that enhance spaces for learning, working, healing, and living through inspired design, leading-edge technology, unprecedented achievement toward sustainability, and an absolute commitment to continued leadership. Drawing upon each brand's individual strengths- Monterey, C&A, and Crossley- Tandus offers its customers single-source innovative product design and technology, comprehensive services, and environmental leadership. For more than 40 years,Tandus has been examining all the ways to be a better corporate citizen and environmental steward - and then taking actions that lead to demonstrable, meaningful, quantifiable results. Based in Dalton, GA, Tandus can be found online at www.tandus.com.
SHNIER, GESCO LIMITED PARTNERSHIP
SHNIER, a division of Gesco Limited Partnership, founded in 1938, is Canada's leading independent, national floorcovering solutions company. SHNIER remains among the largest of its kind in North America. SHNIER markets and provides logistics services for a complete range of licensed and proprietary flooring products and programs, sold through a wide range of customer channels. The company employs several hundred associates based in each of five warehouse / showroom / office locations, strategically positioned from coast to coast. For more information contact Dawn McAbee (706) 259-2601 [email protected] or Chris Schneider (905) 789-3703 [email protected]